Research & Innovation Overview

The Department of Computer Science & Design pursues applied research and innovation at the intersection of computing, human-centred design, and immersive media. Operating from within the SRKR Technology Centre, our faculty and students collaborate on UX research, game prototypes, AR/VR experiences, creative coding tools, and digital products — many of which are incubated as on-campus startups.

  • Human-Computer Interaction (HCI) & UX Research
  • Game Design, Mechanics & Serious Games
  • Augmented, Virtual & Mixed Reality (XR)
  • Computer Graphics, Animation & Visualization
  • Creative Coding & Generative Design
  • Design Thinking, Innovation & Entrepreneurship
  • SRKR Technology Centre — host hub for CSD with shared infrastructure.
  • AICTE IDEA Lab — prototyping, electronics, fabrication, and product design.
  • Innovation Centre — design sprints, hackathons, and product incubation.
  • On-Campus Startup Studio — mentoring student-led ventures.
  • Design & XR Studio — UX research, AR/VR experimentation, and immersive prototyping.
  • Student-led product prototypes funded through AICTE IDEA Lab and Innovation Centre grants.
  • Industry collaborations on UX redesign and game prototypes with regional startups and SMEs.
  • Hackathon-derived projects evolving into incubated startups (e.g. Bhimavaram Online — NIT-AP Startup Expo winner).
  • Conference and journal papers in HCI, computer graphics, game studies, and design education.
  • Student-authored case studies and design reports published through departmental newsletters.
  • Portfolio publications on platforms like Behance, GitHub, and itch.io showcasing student work.

Domains

  • UX & Interaction Design — user research, usability audits, and product redesign.
  • Web & Mobile App Development — MVPs and digital products for startups and institutions.
  • Game & Interactive Media — serious games, simulations, and educational interactive content.
  • AR/VR & Immersive Experiences — XR prototypes for education, training, and marketing.
  • Animation, Motion Graphics & Brand Design — multimedia and visual identity work.

CSD consultancy is delivered jointly with the SRKR Technology Centre, leveraging its established infrastructure and industry network.

Department Contact

Computer Science & Design Department
2nd Floor, Technology Centre, Z-Block
SRKR Engineering College, Bhimavaram